About Us
From the Paddock to the Daily Drive
Grip is information.
Racing teaches one lesson quickly: the wheel is the only part of the car your hands read continuously. Grip shape, rim thickness and material all change what a driver feels, and they change it before the tyres do.
CASSERON has built wheels with that idea for thirteen years, in our own Guangzhou workshop, for drivers who use their cars on road and circuit.
01
What the Wheel Tells You
A thicker rim changes how much of the road reaches your palms. Alcantara adds grip without glare; leather softens the same input. Neither changes the steering rack, but both change what you notice.
We build the rim, then let the material follow the driving the car actually does.
02
Paddles and Cut-Outs
Where a car has paddles, the cut-outs are measured from the original wheel so the reach does not move. Where it has none, we say so rather than promise an upgrade the wiring cannot support.
Flat-bottom rims are offered where the car's instrument cluster allows the shape.
03
Built Like It Gets Used
- Thirteen or more years of production experience
- Rim thickness chosen for your grip, not a catalogue
- Alcantara, leather or carbon on the sections that suit
- Paddles and buttons retained where fitted
- Fitment confirmed from chassis and photographs
- Hand-built in Guangzhou, one car at a time
- Three-year warranty on the finished wheel
04
Between Events
Most of our wheels live in road cars. That shapes the choices: a covering that survives daily use matters more than one that looks sharp for a single photograph.
Track cars get the same fitment check, with the material choices pushed a little further.
Workshop, Not Showroom
Cutting, wrapping and stitching at CASSERON's Guangzhou bench.
